Noah Cordle logo markCase Study · Industrial Design

Gentra

Gentra is an at home auto injector designed to simplify and personalize injections by using guided positioning and smart sensing to deliver medication safely and reduce user anxiety.

RoleIndustrial Designer
ToolsSolidWorks · KeyShot · Vizcom · Nano Banana
Year2026
StatusConcept · Prototype
Gentra auto-injector held in hand
01 · Overview

Gentra is a concept for an at home auto injector designed for people who self inject regularly. It uses a compact ultrasound system to identify the optimal injection site, while a vibrating ring provides sensory distraction just before delivery so the injection is barely felt. The design is driven by two priorities: making the experience more intuitive than current injector pens, and reimagining the product so it feels approachable rather than clinical, expressed through its form, materials, and loading mechanism.

02 · The Cycle

The buildup.

People who self inject at home often spend more time worrying about the dose than actually delivering it, and interviews consistently show that the anticipation leading up to the injection is more uncomfortable than the injection itself.

The injection anxiety cycle, four stages: anticipation, heightened pain, reinforcement, avoidance

Stage three is where the cycle is worth attacking. Every reinforcing injection makes the next one harder to start, so breaking that link is what loosens the rest of the cycle.

03 · Research

Patterns.

I talked to people who self inject across biologics, fertility, and GLP-1s, then compared what they said with the research. The same three problems kept coming up.

70 – 80%feel anxious before an injection.
60 – 70%aren’t sure they’re doing it right (depth, angle, or site).
40 – 50%say they sometimes delay or skip a dose.

These problems build on each other. Anxiety leads to uncertainty, uncertainty leads to hesitation, and hesitation leads to missed doses. The design needs to solve the whole chain, not just the last step.

04 · Persona

Who it is for.

I loaded the interview transcripts into a custom GPT and tuned it against the persona I had built from them. I used it to pressure test questions about routine and pain points, so I could sanity check an idea in minutes instead of scheduling another session.

Synthesized persona board, transcript-driven GPT reference for Gentra
05 · Opportunity & Brief

The problem.

Using current devices means holding steady, pressing down, and waiting a few seconds. It is a firm, physical action you feel the whole time. They work, but they still look and feel very medical, and each use can bring back some of that stress.

A disposable two-step auto-injector, the current generation of the product Gentra replaces
A current-generation disposable auto-injector. Easy to understand, but the trigger takes some force, and the form clearly reads as medical hardware.
TodayPush harder, hold longer.

Spring loaded pens rely on force, and the user feels that through the hand and arm.

GentraCounterstimulation.

A low frequency ring gently vibrates the skin just before the injection, helping the sensation feel less sharp.

Design Brief

Design an at home injection device that reduces stress around the dose. Clear guidance, comfortable to hold, and simple automation where it helps.

06 · Form Language

Friendly.

The form takes inspiration from smooth ceramics and everyday tools, the kind of objects that feel normal in a home. The goal was to move it away from the look and feel of typical medical plastic.

ErgonomicFits the hand comfortably without needing a tight grip.
Organic curvesSmooth, continuous surfaces with no sharp edges.
NaturalOff white and bone tones that feel closer to ceramics than medical plastic.
ContrastA single warm accent on the button, with everything else kept simple.
Reference board, organic, ergonomic, natural, warm contrast
Reference tiles. Smooth surfaces, soft shadows, and one warm accent that carries through to the button and status ring.
07 · Ideation

Ideation.

I started by pulling inspiration from soft, familiar household objects, especially computer mice. From there I explored a range of ergonomic shapes, focusing on reducing the tense, white knuckle grip that comes with traditional pen injectors. The goal was to create a form that feels natural in the hand and easy to understand without thinking.

Sketch sheet. The selected direction is highlighted in the bottom right, a soft wedge form with the cartridge port positioned on the shoulder.
08 · User Testing

Hands on.

I 3D printed a range of forms and put each one into people’s hands. What I learned from each session went straight into the next version. Keeping the loop short meant every round moved the form somewhere.

Round 1Locked in the overall shapeI tested a few directions like pebble, wedge, and handheld. The soft wedge was the one people picked up naturally without thinking.
Round 2Made it narrowerThe first version felt too wide in the palm. Narrowing it brought the grip closer to the wrist and made it feel more controlled.
Round 3Reduced the size by 20%Even after narrowing, it still felt a bit large. Scaling it down by 20% landed on a size that felt easy to handle and less noticeable.
Participant holding an early Gentra prototype in-hand during user testingParticipant mocking the injection motion against the forearm with a 3D-printed prototype
In hand testing. Each round included at least five participants before moving forward. I focused on grip, reach, and how the device moved toward the skin.
09 · CMF

Warm.

Most medical devices use bright whites and cool blues. Gentra shifts warmer. Bone and soft off white tones run through the shell, giving it a calmer feel instead of a clinical one. The button carries a warm accent, while the skin contact ring uses a cooler tone. Each material is chosen with a clear purpose.

CMF board, swatches, finishes, and the single warm accent in context
CMF board. Shell, grip, accent, status ring, and contact ring, each shown with its finish and a real world reference.
Material 01Liquid Silicone RubberPANTONE 11-0103 TCX (Egret)
Applied toPalm grip · pinch grip
10 · Alternate Direction

A direction I didn’t take.

Earlier in ideation I explored a more rounded, blob like form with a straight pull cartridge system. It looked clean, but it didn’t match the goal and felt awkward in the hand. The shape wasn’t ergonomic, the surface felt slick, and the cartridge system added unnecessary complexity. I dropped it and moved forward with the wedge.

11 · In Context

In hand.

Two final renders. In the hand, the form rests naturally in the palm, and the only thing to align is the contact ring. Against the body, the silicone ring touches the skin first, while the shell stays off the surface.

Gentra device cradled in a hand against a soft beige backdrop
In hand. The form sits in the palm with the top button right under the thumb. No second grip needed.
Gentra device positioned against the body for an injection
Against the body. Silicone meets the skin first. The shell never makes contact.
12 · Counter-Stimulation

Distraction.

A silicone ring around the injection site provides a brief vibration just before the needle moves. This counterstimulation helps soften the sensation so the injection is less noticeable. It follows the same idea used in devices like Buzzy in pediatric care.

The silicone ring pulsing around the injection site
The ring pulses just before the injection, so the sensation comes through more as a buzz than a sharp stick.
13 · Ultrasound

Precision.

A small ultrasound built into the contact ring reads the tissue at the site and sets the needle depth automatically based on the cartridge. The user does not need to pinch, measure, or guess. It removes a lot of the uncertainty and makes each injection more consistent.

Ultrasound reading tissue depth under the contact ring
The transducer reads depth under the skin and sets the needle travel. The user does not have to think about it.
14 · Architecture

Insides.

The internal layout is built around the rotating boom arm. Parts that touch the user like the contact ring, counter stimulation, and cartridge sit on the arm or along the base rim. Everything else like the motor, battery, and ultrasound system is contained inside.

Exploded view. The rotating boom arm acts as the main structure. Load side components sit above it, and skin side components sit below.
Exploded callout view of Gentra showing each subsystem in place

The injection cartridge.

The cartridge is the only part the user handles directly, and it is disposable. It draws, meters, and injects within a sealed unit. There are no exposed sharps at any point between the vial and disposal.

Injection cartridge, sealed body with the medication chamber visible through translucent housing
Cartridge motion. Draw, meter, inject. The user only sees the medication move, while the needle stays covered until the moment of delivery.
01
Motor holeCouples to the device drive to rotate the plunger on draw and injection.
02
PlungerDraws med into the housing, then pushes the dose on injection.
03
Med housingTransparent chamber, the user can see the draw happen.
04
Needle housingShields the needle until the cap is released by the device.
05
Spring and needleSpring-assisted insertion at the moment counter-stimulation peaks.
06
Contact capDisposed with the cartridge, no exposed sharps, ever.
15 · Loading Process

One button.

Loading uses one button. The status ring shows each step.

Loading process storyboard
16 · Reflection

Lessons.

This project stayed grounded in the user from start to finish, with a clear focus on breaking the anxiety cycle around injections. I spoke with people who inject at home, built a persona from those conversations, and tested every form decision in hand before moving forward. Three rounds of 3D prints shaped the direction, refined the profile, and reduced the scale by 20%. The form, CMF, counterstimulation, and ultrasound all came directly from real feedback, all aimed at making each step feel easier and less stressful.